Blog
Writing on the future of aging — brain health, healthspan, and the technology reshaping how the world grows older.
July 1, 2026
Designing Technology Older Adults Actually Use
Older adults are ready to spend on technology — the problem is that most technology isn't designed for them, and they know it. People over 50 are projected to spend more than $120 billion on tech by 2030, yet around 68% say today's solutions aren't built with them in mind.
June 29, 2026
The Caregiver Economy: The Market Hiding in Plain Sight
Family caregiving is one of the largest economies in the country, and almost none of it shows up on a balance sheet.
June 25, 2026
Where Dementia Care Innovation Is Actually Heading
After two decades of dead ends, dementia care is finally moving — but not where the headlines point. The real momentum isn't a single breakthrough drug; it's five shifts happening at once.
June 23, 2026
The Demographic Shift No Health System Is Fully Ready For
The world is aging faster than its health systems are restructuring to handle it, and that gap — between demographic certainty and institutional readiness — is the defining strategic challenge of the coming decade.
June 17, 2026
Selling Into Senior Living: Why the Long Sales Cycle Breaks Good Companies
Senior living is a large, motivated, demographically inevitable market — and it quietly kills good companies anyway, because they underestimate how long and how complex the sale is.
June 15, 2026
What Alzheimer's & Brain Awareness Month Signals for the Brain-Health Economy
Awareness months usually trade in goodwill, not market signal — but this June is different, because the brain-health conversation is arriving on top of a genuine inflection in the underlying economy.
June 9, 2026
Healthspan vs. Lifespan: What Investors and Operators Need to Understand
Lifespan is how long you live; healthspan is how long you live in good health — and the two have come apart. Globally, people now spend an average of 9.6 years living with disease or disability before they die, a gap that has widened over the past two decades.
June 8, 2026
Why Most Longevity Startups Stall Before They Reach Healthcare
Most longevity startups don't fail because the science is weak. They stall in the gap between a compelling consumer product and a healthcare system willing to pay for it — a chasm of reimbursement, regulation, evidence.
June 5, 2026
Beyond the Hype: A Clear-Eyed Look at AI in Aging and Brain Health
The honest answer is that AI is earning its keep in narrow, well-bounded jobs — pattern detection, monitoring, documentation — and over-promising badly wherever the task requires judgment, trust, or human relationship.
June 4, 2026
The AgeTech Market in 2026: Where the Real Opportunity Is — and Isn't
The AgeTech market is real, large, and growing — but most of the money and attention is chasing the wrong third of it. The genuine opportunity in 2026 isn't another consumer wellness gadget for "active agers."